The ‘Lo Heads
Meet the ‘Lo Heads. With roots in 1980s street gangs, these Polo Ralph Lauren enthusiasts have made “aspirational apparel” a lifestyle. They once had to boost their Polo from stores and fight to keep it on the streets. Today, their culture is worldwide, promulgated by hip-hop. Their hero is Ralph Lauren – a working class New Yorker who understood that the fantastical power of style can be transformative. Dallas Penn from The Internets Celebrities, a dedicated Lo Head with a collection of over 1000 pieces of Polo apparel (and former member of the Decepts crew) takes us on a tour of this remarkable fashion subculture.
(Source: https://player.vimeo.com/)