I often find myself curious as to where various style blogs stack up in terms of readership. Of course, web traffic is tough to measure from the outside, so it can be difficult to tell. One thing that can be easily measured, though, is the number of people subscribing to a site’s RSS feed with Google Reader. Reader makes this information public, in fact – just click on “show details” for any given blog and you can see.
I decided to take a quick tour through some of my own subscriptions to see how my favorite style blogs stack up. My Feedburner data suggests that a bit more than 60% of folks who use RSS feeds are using Google Reader these days, so you can guesstimate total subscribership by multiplying these numbers by 1.5 or so. (Note that these numbers reflect feed subscribers only, so who knows how they relate to web traffic – I’d guess sites with older or less web-savvy audiences are less likely to use RSS. Also, some of these blogs are on the Tumblr platform, and may have additional followers there – PTO, for example, has just over 10,000 Tumblr followers in addition to our RSS subscribers.)
Subscribers / Blog
- 135,063 / The Sartorialist
- 14,889 / Street Etiquette (Blog)
- 9,331 / 1001 Rules for My Unborn Son
- 9,029 / Put This On
- 6,554 / The Selvedge Yard
- 5,650 / Selectism
- 4,903 / ValetMag.com (Main Feed)
- 4,448 / A Continuous Lean
- 4,341 / Secret Forts (3,892 Atom, 449 RSS)
- 4,094 / Kempt
- 3,839 / Sartorially Inclined (3,382 Atom, 457 RSS)
- 3,306 / Hypebeast
- 2,993 / Nerd Boyfriend
- 2,952 / Unabashedly Prep
- 2,859 / The GQ Eye
- 2,785 / The Catorialist
- 2,645 / Permanent Style (2311 Atom, 334 RSS)
- 2,609 / The Trad (2,335 Atom, 274 RSS)
- 2,254 / An Affordable Wardrobe
- 2,169 / Ivy Style
- 2,077 / Men’s Flair
- 2053 / [you_have_broken_the_internet] (1,830 Atom, 223 RSS)
- 1,666 / Mister Crew
- 1,249 / The Pursuit Aesthetic
- 1,133 / A Suitable Wardrobe
- 1096 / Heavy Tweed Jacket (953 Atom, 143 RSS)
- 1072 / Fuck Yeah Menswear
- 1,018 / Start With Typewriters
- 830 / Prepidemic
- 757 / Style Salvage
- 745 / Made to Measure
- 717 / BROG aka Most Exerent
- 637 / All Plaidout
- 621 / The Style Blogger
- 611 / Valet. > Style
- 596 / The Choosy Beggar
- 545 / How To Talk To Girls At Parties
- 531 / The Bengal Stripe (448 Atom, 83 RSS)
- 527 / Gilt MANual
- 471 / Less.Gentle.Men.of.Meager.Mean
- 443 / Mr. Mort
- 412 / Parisian Gentleman
- 364 / Black Watch
- 352 / Free/Man (Freemanbrand.com)
- 351 / Commerce with a Conscience
- 348 / The Agatine Eyelet
- 340 / Archival Clothing
- 320 / Alex Grant
- 319 / Style Hunting
- 288 / This Fits
- 286 / English Cut
- 283 / Inventory
- 245 / SUITS+BOOTS
- 236 / Components of Enthusiasm
- 230 / N’East Style
- 224 / Street Etiquette (Tumblr)
- 213 / Short Shrifted
- 192 / The Italian Cut
- 182 / free/man (tumblr)
- 156 / Rob K. Sawyer
- 153 / The Sunday Best
- 138 / The Silentist
- 131 / tredici e lupo
- 126 / Men In This Town
- 121 / Bow Tied and Starry Eyed
- 114 / Cooper Frederickson
- 112 / Well-Plaid
- 109 / Tom & Andrew
- 75 / Sleevehead
- 69 / The Suits of James Bond
(Note that I left off blogs with less than 50 folowers, and I did this by hand with no real criteria for inclusion, so please don’t be offended if you or your favorite blog was left out. You can always look it up and add it in to your own private list that you make, or email me and maybe I’ll add it if I’ve got time. Also: this counts only one feed, and some sites may have separate Atom and RSS feeds, so lmk if you got undercounted for that reason and I can correct.)