OK; it’s a gimmick, but it makes sense, right? Harris Tweed and Johnnie Walker have developed a fabric imbued with the bouquet of Walker’s scotch (a low-tech version of the process pictured above in STV’s report). According to the Hebrides weavers, the cloth will retain the scent through wear and dry cleaning. Now you can smell like whisky and wool without also having to fight for tenure at an east coast liberal arts college.
-Pete