Brooks Brothers Changes Shirt Fit Names From Words That Mean Something To Words That Don’t Mean Anything

April 6, 2015

Brooks Brothers Changes Shirt Fit Names from Words That Mean Something to Words That Don’t Mean Anything

I must’ve missed this when it happened a couple of months ago, but Brooks Brothers has changed what it calls its different shirt cuts, from descriptive (if unreliable) words that are, you know, defined in a dictionary to names that vaguely connote Italy, royalty, and the movie Splash. These are shirts, not fancy-ass cookies. Call me a cranky Ivy Style commenter, but I find this really annoying.

Pete