Brutalism was a school of midcentury design that specialized in the rawness of material. As such there were a lot of concrete blocks, hard edges, and overlying shapes. This wasn’t about looking “pretty” as a lot of design emphasized- even the streamlined minimalist midcentury schools were prone to curves and comfort. Brutalism was cold and serious and, in its own peculiar and imposing way, beautiful.
You don’t see much of brutalism outside of buildings, with architects Le Corbusier and Erno Goldfinger (the namesake for the Bond villain because Ian Fleming liked classical architecture and was seriously petty) being the key names of the style. But in the shop we have some rare cases of brutalism brought to fashion. Cufflinksand belt buckles got tough and hard-edged, looking imposing without looking gaudy. Check them out if you want a change from the usual swoops and swirls.